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Introduction
In 1986, Pleasant T. Rowland, a former educator and publisher of educational materials, founded Pleasant Company which is headquartered in Middleton, Wisconsin. Pleasant Company produced and marketed three 18-inch dolls dolls each of which was from a different period in American History. Each of them had an elaborate background story which were told in several professionally-written books. The three girls, Samantha, Kirsten and Molly had a number of historically accurate outfits and accessory sets which tied into and were depicted in the various stories. The American Girl Collection was originally exclusively available only through mail-order catalogs. Over the next several years, five more historical dolls and their stories were added for a total of eight girls spanning periods in U.S. history from 1764 to 1944. All of the accessory items were imaginative, well designed and of the highest quality. In the Fall of 1997, an online store (AmericanGirl.com) was launched. In 1998, Pleasant Company was acquired by Mattel, Inc., the world's leading toy company. Pleasant Rowland took a seat on the Mattel Board as an acting VP for two years, but today she is no longer associated with the company. | |
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